(18)

integrated campaign

2024
editorial design, 
typography, 
visual storytelling

As part of a brief to design a multimedia campaign addressing current societal issues, our small team created "Mirror Metamorphosis – share your perspective." This campaign features a mirror installation inviting individuals to connect with their own reflection. By focusing on self-acceptance and self-love, we aim to inspire people to embrace their own journey. Survey insights shaped an inclusive approach, reflecting diverse perspectives. This campaign highlights the importance of self-awareness and community, encouraging active participation through a unique and reflective visual identity.